donderdag 20 september 2012

New media provide new music. Or doesn’t it?


The last decade there has been a lot of change in the business we call music industry. For instance, the emergence of the internet. This medium has become bigger and faster than anyone could have ever dreamt of. Combine this with the invention of compressing music into a small digital file called mp3, and there it is: a revolution.
A revolution that hasn’t ended yet, because in the subsequent years after the invention of mp3 and internet the developments have taken place at such bizarre rates. Mp3 players, (illegal) download programs and YouTube were introduced. The only thing the old fashioned record labels could do, was watch and cry. There was and is no stopping, despite all the effort the classic music industry puts in trying to sue the modern music branch.
But what has all this modern, digital technique done to the music. So what does it mean to the artists of the 21st century? First of all there distinguished two groups of musicians: the ones that are against the digital revolution and the ones that embrace it and use it in their advantage.
A good example of a band that did embrace the modern possibilities is Radiohead. They released their second-last album online and everyone who wanted to download it, could choose how much he or she would like to pay for it. Even £0, - was fine. Whit this initiative they thwarted the possibility of illegal downloads.
Another band that owes his fame to the internet is, of course, The Arctic Monkeys. Before the radio stations picked up their music it was a big hit on internet already. After the internet success they brought out an album and became popular and noticed by the mainstream media.
So do new media provide new music? Well, you could say that. Maybe not the way the music sounds, but the way music is available: fast and for free. 




       The Arctic Monkeys, definitly more than just an internet hype.



Radiohead, you might say, the biggest band in the alternative music scène at the moment.

dinsdag 18 september 2012

Spotify the story


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